PVR has recently signed an agreement with M3M India to introduce a 8-screen multiplex at their luxurious retail project M3M 65th Avenue in Gurgaon. M3M 65th Avenue is sprawled across 14 acres of prime land with 1 million square feet of retail space.
M3M 65th Avenue is designed by South Africa’s architectural firm Bental Associates. The property is located at prime Golf Course Extension Road and is surrounded by by several premium retail projects including M3M Golfestate and Trump Towers.
Sanjeev Bijli the Joint Managing Director, PVR Limited said, “As part of our expansion plan, we have been looking to set-up an ultra-modern and state-of-the-art 8-screen multiplex at a prime property in Gurgaon. The M3M 65th Avenue has impressed us a lot in terms of architecture and designing and also the location. It has a huge potential and is expected to cater to about half a million population in the vicinity. We have gone ahead and signed the agreement and looking forward to present the best of movie experience. I am sure, with time 65th Avenue will prove to be one of the most finest and sought after destination for not just movie lovers but also for shoppers and dining audience.”
He further added “I am also looking forward to take this association further with M3M India. I understand M3M India is coming up with a big project near international airport and diplomatic enclave, which will have retail as well as residential complexes. I also understand that this will be located at a central point between Delhi and Gurgaon. Though we are exploring more on this project, we definitely have in mind to find an opportunity when it is announced,”
Pankaj Bansal the Director of M3M India said, “PVR has defined luxurious multiplex experience to movie lovers in India. It has become a synonyms for movie lovers. We are delighted to partner with PVR and welcome them to M3M India’s 65th Avenue. The M3M 65th Avenue has been conceptualized as a high-end experience and association with best of the brands has given 65th Avenue its niche position. It will prove to be another milestone and will provide 360 degree experience to the Gurugaon and SPR audience.”
He further added “Our focus has always been to not just meet the expectations of our customers and investors, but also go beyond to give them best of experience and timely possession,”
Several well known brands like Reliance Trends, Bikaner, Pantaloons, Max Fashion, Derika, Mastizone, Headmasters, Smaaash and Home Town have already booked their retail space at M3M India’s 65th Avenue.
In M3M 65th Avenue you will get a 55,000 square feet of food court and a gaming zone sprawled over 42,000 square feet area. You will find a deligently designed atrium spread over 30,000 square feet, which can be used for launching new products.
M3M India has already delivered more then 40 projects in the last 10 years including 20 million Square feet of retail and residential space.
While discussing about the partnership, Pramod Arora, the Chief Growth and Strategy Officer, PVR Limited said, “We are happy to announce our upcoming cinema development at Avenue 65, which is a perfect blend of Fun, Food, Fashion and Films under one roof, synonymous to PVR. We look forward to bringing the best of premium & luxury cinema experience for the population around. Designed to be a mecca of entertainment for the millennial city, the multiplex shall also comprise LUXE Cinemas and a lounge for the discerning few, who prefer nothing but tlhe very best.”
M3M India has successfully delivered M3M Corner Walk and M3M Prive’ recently. M3M Corner Walk is sprawled across 8.7 lakh square feet space and offers 874 units in it. M3M Prive’ is constructed over an area of 1.9 lakh of square feet space and offers 298 units in it. M3M lndia’s ATRIUM57 is a high-street retail luxurious retail project and is sprawled across 2 lakh square feet. All the shops are facing main atrium or the main road. Here you get triple heighted shops of 30 feet height at ground floor. These shops offer the flexibility of adjusting the height as per your needs. M3M India has also sold 1000+ units of M3M Soulitude residential project within first week of its launch and registered 1000 crore sales in the same week.
PVR is the most premium and renowned film exhibition company in India. It was setup in 1997 and since then it has completely revolutionized the cinema experience in the country.
PVR comprises of 860 screens at 179 properties in around 73 cities, which involves serving over 100 million patrons annually.